RIM held an event in London for its UK debut of the Playbook. The event was being held in partnership with Adobe who was heavily pushing the Flash capabilities of the device.
Alan Banks from Adobe made a brief introduction and handed over to Stephen Bates UK RIM MD.
Stephen described RIM migration from being wholly business focused to also consider consumers and their use of RIM’s devices. the Playbook would be able view the full internet as it was meant to be i.e. with Flash taking a poke at Apple and it no Flash on devices strategy. Where Blackberry differentiates:
- Full web
- Multitasking
- Class leading media
- Blackberry bridge (with its handsets)
- Tablet OS QNX
Stephen exclaimed he was ‘blown away’ on a number of occasions with regards the above list. Very enthusiastic about their new device!
Media wise we can expect HD video recording from the front and back camera’s ( I assume 720p), HDMI out and an ebook reader. There was more but nothing that caught my attention.
Blackberry Bridge will support secure pairing with Blackberry devices. The Playbook will be able to provide a window into the data on the phone. This data will not be stored locally and so the data will be secure on the handset.
The device will support HTML5 and Flash 10.1 out of the box. WebWorks will also be available for developers for web/cloud app development using HTML/CSS/Javascript as other manufacturers are offering with webkit browsers on board.
Some stats 2010:
Blackberry was the number 1 Smartphone brand in the UK
UK is the second largest market outside the US comprising 12% of total revenue.
Blackberry held 36% of the UK Smartphone market as of December 2010
Overall this was 14% of the UK market
Super apps concept was launched and has been very successful with LinkedIn, Sky and Ebay all having deeply integrated apps on devices utilising calendar, phonebook and email functionality as part of their apps.
Overall there are 55 million data subscribers, 30 million of which have active download accounts.
Appworld sees 3 million apps downloaded per day.
There are 33 million Blackberry Messenger subscribers.
Given that the UK market is so important and to encourage UK developers onto the platform RIM have decided to give a Playbook (for free) to anyone that can have an app approved on Appworld before the Playbook launch in March. See link here for terms and conditions.
The Demo
Multiscreen, multitasking. You can see whats running on a carousel and choose the app that you want to use or go back to. Interestingly when a video was running it was still playing whilst in the background on the carousel, nice touch and shows some of the power of the device. It can play 1080p video and I assume that you can then also watch said video on TV via HDMI. App world would be preloaded.
The Adobe guys went through the Flash components an what could be achieved. the Photo gallery is built using Flash and the Playbook was built around the ‘power of Flash’. There is native extension support for ‘C’ code for when you want that extra grunt for you apps.
The RIM guys then went through almost every app on the device. If you have an iPad then there were no surprises in terms of apps pre loaded.
Interestingly they did not show off the bridge functionality, are they having problems with it? You would have thought that this would be a key USP for them and would be showing it working to as many people as they can.
There were six devices available to play with, unfortunately there were lots of people there and i did not get a chance for a hands on.
Is it an iPad Killer?
I have an iPad, and love it. I do wonder on the train sometimes whether a 7 inch version would be more convenient but that that is the only time the size bothers me. Having used an iPhone and iPad for the last two years I have learnt to live without Flash so that is not a big plus for me. I have recently been playing with a Nexus S which runs Flash. First website I came across that needed Flash it dutifully ran off to Adobe and identified what download I needed and installed it. It needed the Flash for the ads that were blinking at me on the page, using my battery and my data allowance. Not funny.
I had great hopes for this device and did view it as a potential iPad killer. HDMI, 1080p video, Blackberry Bridge. But I worry that it is too late. I think the Blackberry Bridge idea is brilliant but only for Blackberry owners, which I accept, and if it works well enough I may even be tempted. But on the day it was not shown. This made me curious as to why, as it is such a key feature.
With the dual core LG, Honeycomb running, Android tablet, with 3D, just weeks away I worry that they may just have missed the boat. With the Playbook being more capable than an iPad (it is dual core after all) it is a shame it did not reach us sooner. Other than the iPad the only competition currently is the Galaxy Tab. Playbook wins that one in my opinion. Only time will tell.
Rise of the Robots, Attack of the Clones
In February I attended Mobile World Congress in Barcelona. The event was well attended and seemed fairly positive for the industry.
The beginning of the week was taken up with the buzz from the Microsoft and Nokia announcement but the story faded as the week went on. It was interesting to see those suppliers of Nokia with their rabbit in headlights expressions on Monday mellow throughout the week. Maybe that was more due to sleep deprivation and alcohol abuse than any positive news from Nokia.
Whilst attending MWC is a must for me I do not necessarily enjoy the show itself. I remember that when the event was in Cannes and even when it first moved to Barcelona there was a real buzz around product releases. Maybe there still is that buzz but it does not capture me the way it did. I can spend a hour walking round the stands and see what I want to see with a glazed expression for most of the devices. I find nothing is really new anymore in the post iPhone world we live. It is mostly a game of ‘me too’ being played with little innovation especially in form factor.
Rise of the Robots
One standout in the sea of suits and glass was the Google stand. One word ‘WOW’. Google had a stand for the first time at MWC this year and what a stand it was! The green droid symbol was everywhere from pins to 3D models and even a huge droid with a slide around it’s side. The stand was always packed. Was that more to do with the free android platform themed smoothies or the aforementioned pins. There were a lot of demo’s going on around various android devices and the Motorola Xoom tablet which was all over the stand. Kudos to Motorola.
Every Android partner had an Android cutout with it’s hands holding a bunch of those pins. Apparently there were 86 different pins of various sorts that could be collected. Whilst day one was occupied with with Nokia talk day four was consumed with stand staff trading for swaps and others trying in vain to secure all 86 variants. Was this marketing genius from Google? Did they really mean the show to deteriorate into swap shop?
Within the sea of black shiny mobiles and tablets there were two standouts. The Motorola Atrix for innovation and the HTC Flyer for pure shiny factor. The HTC Flyer stood out from the crowd for me! For a start it was not black, it had a silver back much like the iPad and from what I saw of the demo it had a really good screen, very bright and dynamic and seemed to flow in a way the other Android tablets did not.
Attack of the Clones
Now I get it. Android is the best out of the box experience since the iPhone (certainly 2.3 is anyway) but I see a lot of problems in the ecosystem. Whilst experience is pretty good battery life is shocking, making the iPhone look Herculean in comparison with respect it’s longevity of operation. Certainly on the Nexus S I have far more dropped calls than any phone I have owned for years. The Nexus S is a performer but it is at the high end of what is available. I suspect some of these sub £100 Android handsets are lacking in terms of performance and experience. I recently played with a HTC Wildfire, whilst it was unmistakably Android it lacked the polish of a hi-res screen and fast processor of that of it’s siblings making it feel rather mundane.
I dare you to get all the recent LG, Samsung and HTC Android devices , put them in a bag, pick one out and ask an audience to shout out who the manufacturer is! No chance. They are all black, glassy, shiny slabs. Where is the differentiation? It is alright talking dual cores, GPU’s, memory etc to a techie but what about your average Jo on the street? It’s all about free minutes and Facebook. How is anyone going to choose from a sea of black in Carphone Wharehouse when you can’t even tell who the manufacturer is? Where does this commoditisation lead and who is making money from Android other than Google?
Commoditisation seems to be happening even quicker with tablets with high street stores like Next and Robert Dyas offering cheap sub £200 Android tablets. I confess not to have seen one in the flesh but I am sure the experience will be awful.
So where does this leave Android? At least Microsoft have produced a minimum chassis for Windows Phone 7 that means the hardware is capable of running the software as it was meant to be experienced. Are Google really happy to allow anyone that can throw some hardware together to run Android in a sub standard manner on their device? Whilst the hardware is not going to do anything malicious to your data it will be the difference between a device that is useable and one that isn’t. Currently there is no barrier to entry in this Android for everyone world, but should there be? I this something that Google should be working on as well as their UI fragmentation issues?